Artificial intelligence is rapidly creating new opportunities across the aftermarket—but OEMs face a growing set of strategic questions: Where should AI be deployed first? Which use cases are mature enough to scale? When should an organization build internally versus partner with a vendor? And how can OEMs ensure that AI investments create value while protecting customer, dealer, and enterprise data? Combining peer experience with a strategic decision framework, this session will help OEMs prioritize AI opportunities, ask the right questions, and establish a responsible roadmap for AI adoption. Building off the 2026 AI session, we will discuss internally developed AI tools, strategies for working with AI vendors, AI use at the dealer – particularly related to data access, and consumer feedback on AI and its impact on CSI. While the session will feature several OEM case studies, it will also benchmark where each OEM is in its AI journey and next steps.