As OEMs gain access to richer customer and connected-vehicle data, the opportunity is shifting from routine maintenance reminders to more proactive identification of repair needs. This session will examine how OEMs generate actionable service leads using their robust data access – and how those leads are prioritized, centralized, and delivered to the appropriate dealer. Discussion will focus on the decision rules and trigger points that determine when the OEM communicates directly with the customer, when the dealer leads the outreach, and when a coordinated approach is most effective. The discussion will also touch on how OEMs and dealers can partner with CRMs and DMS providers to establish robust predictive repair and service lead programs.