The use of technician videos as part of the standard service process is growing incredibly quickly, with most OEMs naming it their highest priority SLT tool today. This isn’t surprising, as there’s strong evidence that videos both improve customer satisfaction and significantly increase $/RO – it’s a win-win. Yet, as with all dealer technology and tools, it’s not quite that straightforward. Filming videos is a new process step for technicians that not all are comfortable with. So how do OEMs encourage them to do so? What are the best practices for crafting a strong video message to customers? What are the best tools? When is it better to send images vs. videos? This session will dig into all of the above, with attendees walking away with a deeper understanding of how to improve their technician video programs.