Incentives are one of the most effective levers OEMs have to encourage dealers to take action or implement something the OEM has designed. While most of the dealer incentive spend is centered around parts purchasing, there are many examples of OEMs incentivizing other groups, including field team, service managers, service advisors, technicians, etc. We’ve recently heard examples of OEMs incentivizing dealers to support the launch of a new EV model, to use technician videos, to encourage service advisor retention, and more. We’d like to hear about the most successful recent incentive programs OEMs have launched. These can be targeting any group, any topic – the key is to highlight what worked and why. The goal is for attendees to walk away with a range of ideas for ways to improve dealer adoption of certain programs or initiatives, as well as how they can apply to their own efforts.