The growing technician shortage has affected dealers across North America, and we anecdotally hear that recruiting technicians has become even more difficult. It’s more important than ever for dealers to retain the technicians they already employ. This session will cover:  
What are the key drivers of technician satisfaction and turnover, highlighting data from our 2025 Heavy Equipment Technician Survey?  

• What are OEMs doing to support their dealers to better retain existing technician workforce, specifically as it relates to training, certification, and career advancement opportunities?
• What can be learned from success stories at the dealer level, and how can those be applied across the network? 
• Are OEMs building standardized, company-wide retention programs, or are initiatives started at the dealer level?