The data within the dealer management systems is incredibly important for OEMs. This data informs
OEMs how well their dealers are doing in terms of customer retention, retail sales and workshop
efficiency. However, it can be difficult to standardize this data across system providers, creating a
knowledge gap for OEMs. This session will cover how OEMs are using data from the DMS, what has
worked, and what still needs improvement. The discussion will be guided by key questions, including:

• How OEMs are standardizing data across systems?
• How can the DMS data be used to improve service quality?
• What third-party data is most useful when paired with the DMS data?