It’s not just Ducker Carlisle that thinks auto dealer websites are worst in class for usability – they’re a
running joke among website usability professionals. As the industry transforms from phone-based to
tech-forward, dealer websites simply are not keeping up. They don’t compare well to the aftermarket on
promoting a perception of quality – and that doesn’t even include the high number of clicks required to
navigate. This session will cover the impact that dealer websites have on OEM marketing and service
strategies, and the level of control that OEM service teams have over dealer websites. What are OEMs
doing to Incentivize dealers to improve?